Digital publishing conference to provide solutions and spot trends

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Amabhubesi Conference and Training has put together a digital publishing event which will provide solutions that transform publishers’ print into identical digital editions and enhance it with interactivity. Or so they advertised a digital publishing conference online. Naomi Meyer asked Terrance Moyo about the event.

Hi Terrance, and thank you for the opportunity to have a chat about the Digital Publishing Conference and Exhibition in Sandton at the end of the month. Please give our readers some background about the conference.

As the world is connecting online, there is a need to explore the role digital publishing is playing in a changing industry. Publishers great and small are grappling with a radically different environment in digital media. The creeds of traditional media have been replaced and aren’t returning. As some see little more than threats, others spot opportunities and are adjusting their companies to take advantage of the arrival of new opportunities in digital, from spreading content to many devices to innovative uses of data to leaning on social media.

Our industry-leading conference will bring together the brightest minds and top executives running today's big digital agencies for two days of high-level conversations, insights and networking activities.

The event will help big and small media and content companies, full-service agencies, and brands get the most out of their digital publishing and advertising strategies. We will show you how your business – editorial, marketing, production, design, sales, pricing, rights management, international partnerships, etc – can exploit the new opportunities that digital technology facilitates.

If you are a leading media executive in digital publishing and advertising, then this event is for you. You will be able to caucus, connect and create new partnerships with other leading digital practitioners, media and technology executives, who will help you drive your business forward this year and beyond!

Gain insights and inspiration from leaders who have excelled from the beginning and have overcome key challenges.

We uncover the big ideas and innovations and dive deep into the applications of delivering the most compelling integrated digital content and advertising for you.

I read on your website: “Digital should no longer be seen as an ‘add on’ to a strategy, because it has gone through a rapid growth over the last few years. It should however be viewed as a platform, whereby it is selected so as to achieve specific objectives.” My personal opinion is that plenty of people still think of digital publishing as a nearly science-fiction/futuristic option – out of their company’s reach and also not something which could really be of benefit to their company. Why should people who hold such views attend this conference?

The trend is that most people are contracting out their services to digital publishers and experts. Due to the rapid developments in the digital arena it is now possible for a company to carry out its own publishing design. We are able to have our own brochures designed and viewed at the click of a mouse. As the world is connecting online, there is a need to explore the role digital publishing is playing in a changing industry. As some see little more than threats, others are quick to identify opportunities and are adjusting their companies to take advantage of the arrival of new opportunities in digital, from spreading content to many devices to innovative uses of data to leaning on social media. The event will help big and small media and content companies, full-service agencies, and brands get the most out of their digital publishing and advertising strategies.

We will show you how your business – editorial, marketing, production, design, sales, pricing, rights management, international partnerships, etc – can exploit the new opportunities that digital technology facilitates.

Come and join us to exploit the new opportunities that digital technology facilitates and find out how reading digital editions is more fun, more interesting and offers more interactivity and all possibilities of the internet media.

Please let me know some practical information about the conference: when and how should people let you know that they will attend and what are the costs?

We are still receiving registration forms and the costs so are R5 999 per delegate and R4 999 for students.

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