Exclusive Books and Rhino Force have partnered in a bid to fight rhino poaching. Colleen Whitfield, Corporate Social Investment & Children's Books Manager at Exclusive Books, tells Steyn du Toit why this is such an important cause.
What/who is Rhino Force?
A unique group of passionate conservationists, adventurers and eco-warriors have joined forces to help end one of the biggest crimes of our generation: the ongoing murder of the proud African rhino. We see this as one war we can’t afford to lose. Our weapons in this war: simple beaded bracelets that will help raise money that will be given to anti-rhino-poaching initiatives. Our target is to sell one million bracelets as a symbol of the collective spirit that is needed to halt the slaughter of our national heritage for all generations to come.
Why did Exclusive Books decide to partner with them to fight rhino poaching?
Exclusive Books was involved with the founder of Rhino Force on a previous project – the “Unite Against Malaria” bracelet. We felt the plight of the rhino was of utmost concern and were eager to be involved in this project.
Why is rhino-poaching as a cause important to Exclusive Books?
Exclusive Books is proudly South African and as such wanted to be involved in trying to save our beautiful wildlife.
Tell us a bit more about the rhino bracelets – what are they, what do they symbolise, and how much do they cost?
The Rhino Force bracelets are made up of white, red and black beads separated by a coconut seed. The black and read beads represent the black and white rhinos, and the red beads signify their plight. The coconut seeds reflect the rhinos’ colour and tough exterior. Rhino Force bracelets are available at a range of outlets across the country, at a cost of R30 each.
Where can people read more about the campaign?
LitNet is giving away three Exclusive Books/Rhino Force hampers worth R600 each. Click here to enter the competition.