Sung Yoon
Sung Yoon is the former CEO and President of Samsung Africa, with unique executive experience across three continents including sixteen years in the USA and four years in Africa. He has a proven track record of turning around difficult business situations and significantly growing both new and existing business categories. Yoon is an expert in tailoring global strategies to suit the needs of each market and hands-on technical sales across numerous product categories. Sung Yoon is a respectful leader who strives to build meaningful relationships with both customers and employees. He lives in South Korea but still travels to South Africa for business.
The Samsung man’s path to success: an interview with Sung Yoon
2023-04-13"Trust relationships, that is what it is about. In life. In business. This is how you make a business grow. Not that people will always like you. But they should trust you. Your employers, as well as your customers. They should trust you and your brand."