Kaylie Abrahamse

Katie Abrahamse was bemarkings- en kommunikasiekoördineerder van die ABSA KKNK 2014.

Exploring the role of nostalgic brand communication in the Afrikaner market

Kaylie Abrahamse 2014-04-09 Think of Afrikaans music, think of Afrikaans arts festivals. Nostalgia sells. How – and why?
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