“In South Africa, the Films and Publications Act 65 of 1996 (South African Government 1996) provides the framework for controlling films and publications in South Africa. This includes the imposition of age and content advisories for films and television programmes (f-ACAs) by the Film and Publication Board (FPB). … However, no similar advisories exist for books (b-ACAs), although this is the practice in the United States of America, for example. The aim of this investigation is to determine what Afrikaans speakers think and feel about b-ACAs for books for children.”