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The South African porn industry: stimulating growth
In the past two months the South African porn industry has become conspicuously present in the media. A victory for Top TV to broadcast three adult content channels was followed by Kenny Kunene’s decision to start making porn.

Hopefully this will have a positive impact for the local adult content industry and those in this industry.

While the hypocrites sharpen their blades, there is a need to unmask society and educate people about porn. For one, it is adult content for consenting adults, 18 and older. Secondly, South Africa is a free country and what people do in private is their concern. It is not forced on anybody; those who watch do it by choice.

As an industry it has a right to exist. It's not illegal, so why should the people involved be made to feel guilty about the work they do? They have the right to get the maximum benefits and satisfaction from their work.

South Africa is emulating the USA’s adult content system, which generates around $4 billion revenue a year. The industry has the potential to generate a huge amount of money. It is often forgotten that porn is a multi-billion dollar industry – one that can provide jobs.

In the USA there are five adult content categories: adult video (which generates $500–1,8 billion annually), the internet (which generates $1 billion), magazines ($1 billion), pap-per-view ($128 million) and cell phones ($30 million).

And it is a feminist industry. The porn industry has been classified the only industry that pays women more than it does men.

While I do not want to belittle anybody’s intelligence by saying this is a positive incentive for women in general, I will say it is a huge advantage for women who work in the industry.

When you consider the revenue the Americans are making, I can’t help but criticise Top TV for the content they will televise. Their three new channels are Playboy TV, Desire TV and Private Spice. These adult channels will be broadcast from 20h00 to 05h00 daily. All three of these channels are American channels; all content is American made.

I don’t think Top TV are wrong to show American adult content, but I feel this new development should also be giving rise to local content. This is in no way an attempt to encourage people into pornography; it is an extension for those already in the industry and those who would consider being in it.

Instead of expanding the American market, helping them generate a new market, Top TV should be focusing on the development of local content.

It is for this reason that I applaud Kunene and his initiative to develop domestic content. It must be hard for Kunene to take all the criticism for his new porn venture and his aim to be the South African Hugh Hefner, considering African culture’s sensitivity to sexual content.

Kunene is a businessman. He has seen a good business prospect for himself. It really isn’t fair to criticise his business morals. Some fast food businesses do more harm to the community by providing unhealthy, fatty and or falsely labelled food, and some of them never get criticised.

Even if an oily, heart-stopping burger is more tasteful than porn to you, it is still not a valid excuse to criticise the latter.

In any society there are numerous ways and means to make money. Unless it is illegal, I refuse to judge how different people make their income.

 

This contribution was produced as part of a collaboration between LitNet and the University of Stellenbosch's Department of Journalism in 2013.

 

 

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Jaco Fourie
2013-05-25 @11:01
Jaco Fourie

10 out of 10 and this coming from a person not part of the traditional European / American culture.  After all the African sex biggots (eg. Mugabe) uphold the view that anything not straightforward "pomp" action, is un-African, the influence of Western decadence.

Apart from the benefits to the provider of porn and the taxman, what is often overlooked is the benefits to the consumer.

     -  persons without sex partners being able to live out their fantasies, via masturbation
     -  able to assist men with erectile problems in any form of physical interactive sexual relationships
        where the other partner is not a particular turnon.
     -  men, with post menapause wives no longer interested in sex, getting release without the need to shop
        around behind his wife's back.
     -  where any sex deviant can get release before sexually assaulting any member of the public
     -  able to get ideas on sex techniques in order to make sex interesting between partners.
     -  assists in breaking down cultural and religeous sexual taboo barriers, impeding enjoyable sex,
        especially between partners.

The above form only a miniscule of possible examples.

Jaco Fourie



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Boertjie
2013-05-25 @12:24

Absolutely!
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